It’s no secret that anime is becoming more and more popular every year. But what is causing this surge in popularity? Some people say it’s the amazing storylines and character development that anime offers. Others attribute the rise in popularity to the growing industry of cosplay and conventions. Whatever the reason, one thing is for sure: anime isn’t going away anytime soon. Let’s take a closer look at why anime is becoming mainstream and explore some of the reasons behind its success.
The Anime Industry’s Demands
First of all, an industry wouldn’t pump their products like crazy if they have no market to sell them, so by that logic alone, we can safely construe that the anime industry must have high demands from both inside Japan and overseas to be where it is now. TV viewership might be the key metric for gauging success at home, but merchandising and licensing are essential to its growth overseas which can explain why Madhouse, Bones, Ufotable, David Productions, Wit, MAPPA, and other studios manage to pump out anime productions every season.
Growing Popularity Overseas
It’s no secret that anime manages to capture the hearts of millions of overseas fans. In America, the anime industry is worth $220 million, and it’s still growing. Anime conventions are being hosted in more and more cities every year, and the cosplay community is only getting bigger.
What’s behind this growth? There are many possible explanations:
- The accessibility of online streaming services like Crunchyroll and Funimation
- The growing popularity of manga and anime merchandise
- The spread of Japanese culture and fashion
- Simply the appeal of high-quality storytelling
Whatever the reason, it’s clear that anime is here to stay. And with studios like Netflix getting involved in the production of original anime content, we can only expect its popularity to continue to grow.
Influencers and Celebrities’ Involvement
You’d be surprised that some of the biggest stars you know watch anime. People like Israel Adesanya, Ariana Grande, Kanye West, Elon Musk, Michael B. Jordan, Keanu Reeves, Samuel L. Jackson, Avril Lavigne, Snoop Dogg, and more. In a sense, their involvement in the community legitimizes anime as a form of entertainment that isn’t just for kids or nerds. It also helps that some of these celebrities are directly involved in the production of anime. Shaq is an investor in Funimation, while Kanye has produced an anime series called “Themselves.”
The Bottom Line
Even if you’re not a celebrity, your voice still matters. As an individual fan, you have the power to promote and share your favorite anime with friends and family. The more people who watch and enjoy anime, the more popular it will become. So, what do you think is causing anime’s surge in popularity? Let us know in the comments below!…
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